The Modern Brand Co. was officially founded in 2007. Our central mission has never changed from day one: we are here to deliver strategic brand consulting coupled with results-oriented creativity to small businesses and non-profit agencies. More than an advertising agency, The Modern Brand Company is a brand consultancy.
See, every company, big or small, has a personality. And, every company has a target audience. The key to branding is understanding what you have to offer your audience. Then relaying that offering in a clear, concise manner that is both relatable and relevant. Itís not smoke and mirrorsÖ itís a relationship. If your brand is properly positioned and well supported, your audience will buy your products, attend your events, donate to your cause, and maybe even follow you on twitter if thatís important to you.
1305 Second Avenue North, Suite 103, Birmingham, AL 35203
Copyright © 2013
|Whatís With the Shoes?|
|Blue Canoe Branding|
|Magic City Half Marathon|
|Television and Radio Samples|
|Smokefree Alabama Bar Kit|
|Dyron's Lowcountry Branding|
|Spotswood Sansom & Sansbury Branding|
|Awards: Yep, we've got those.|
|Champions for Health Branding|
|The Braintrust Consulting Group|
|Principal: Michael Bell|
|Omicron Delta Kappa|
|Pardon Our Apostrophes|
|Athletic Club Alabama|
|Principal: Bradford Kachelhofer|
|What Are You Reading?|
|Pee Wee's Pawn Shop Branding|
|Creative Director: Jacob Schwartz|
|Recycle Alabama Branding|
|PMP? Yeah you know me.|
The Braintrust Consulting Group
The Braintrust Consulting Group provides training courses in Agile project management. If you aren't in software development, that probably doesn't mean a whole lot to you. But Brain Rabon, founder of Braintrust, is one of only 150 Certified Agile trainers in the whole world. He books training seminars all over the world and teaches a very complicated project management methodology. To make his subject matter more user friendly and easier to understand, we created an infographic that explains the whole process. You are probably wondering about the pigs and chickens, but those are common icons in the Agile, Scrum world. Chickens represent the stakeholders in a project and pigs represent the project team.
Athletic Club Alabama
In 2010, The Huntsville Athletic Club was purchased by a new ownership group. In addition to a major building renovation, they recognized the need for a new brand as well. They hired The Modern Brand Co. to execute a full brand equity review, which included surveys with members, non-members, and previous members. What we found was that the curent brand equity was actually better than the new owners originally thought. However, there was a need to refresh the overall image of the brand. Rather than throw out thirty years of established equity, we created a brand roapmap to change the name to Athletic Club Alabama. This new brand retains the equity of the Athletic Club, but subtly suggests that the club is being renewed. Renewed into something larger and grander than it was before. It is no longer just the Huntsville Athletic Club, it is now the premier club in the state.
Working with Mathieu Schmutzler of T.B.I.B Creative, we designed a new logo to reflect the new brand and made sure to include the founding date of 1973 in the primary mark.
What Are You Reading?
Sheepishly, I admit that I have not read a book on paper in weeks because I am so enjoying the terrible convenience of my iPad with gorgeous case by TechCandy. Convenient, on the one hand, because I can read in the dark and download books immediately. Terrible, on the other, because shopping iTunes or the Kindle store is leading to lots of impulse purchases each time I finish a novel in a series, or get a suggestion from a friend. But don't let that stop you from sending me recommendations.
In the current rotation:
1. Unfamiliar Fishes by Sarah Vowell, non-fiction about missionaries to Hawaii, seriously funny, seriously
2. The Murder in the Museum of Man by Alfred Alcorn, a mystery novel with fantastic new vocabulary words: coprolites, pongicidal
3.The New How by Nilofer Merchant, business reading recommended by the Harvard Business Review, the magazine that I can't believe I ever lived without
The Modern Brand Co.
1305 Second Avenue North, Suite 103
Birmingham, AL 35203