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The Modern Brand Co. was officially founded in 2007. Our central mission has never changed from day one: we are here to deliver strategic brand consulting coupled with results-oriented creativity to small businesses and non-profit agencies. More than an advertising agency, The Modern Brand Company is a brand consultancy. |
See, every company, big or small, has a personality. And, every company has a target audience. The key to branding is understanding what you have to offer your audience. Then relaying that offering in a clear, concise manner that is both relatable and relevant. It’s not smoke and mirrors… it’s a relationship. If your brand is properly positioned and well supported, your audience will buy your products, attend your events, donate to your cause, and maybe even follow you on twitter if that’s important to you. |
1305 Second Avenue North, Suite 103, Birmingham, AL 35203
205-705-3777
Info@themodernbrand.com
Copyright © 2012
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| What’s With the Shoes? |
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| Core Services |
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| Blue Canoe Branding |
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| What Is Litter Campaign |
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| Television and Radio Samples |
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| Director of Public Relations: Michael Hansen |
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| Dyron's Lowcountry Branding |
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| Spotswood Sansom & Sansbury Branding |
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| Awards: Yep, we've got those. |
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| Champions for Health Branding |
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| Agency History |
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| Birmingham365.org Branding |
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| The Braintrust Consulting Group Info Graphic |
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| Principal: Michael Bell |
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| Omicron Delta Kappa |
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| Pardon Our Apostrophes |
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| Athletic Club Alabama |
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| Principal: Bradford Kachelhofer |
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| What Are You Reading? |
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| Pee Wee's Pawn Shop Branding |
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| Upcoming Events |
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| Recycle Alabama Branding |
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| MIX Branding |
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| Lindsay Brown- Intern Extraordinaire |
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| Landology Website |
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| Contact Us |
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| Modern Thoughts on Marketing |
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What Is Litter Campaign
We were approached by the Environmental Quality Committee when they were embarking on a campaign to reduce litter in Jefferson County. We originally planned to point out the various statistics about litter and just remind people that litter is still a problem. However, after numerous focus groups with teenagers (the most prevalent littering audience segment) we discovered that teenagers have heard the "Don't Litter" message all of their lives. What they don't know is what is considered litter. We were amazed to find that teenagers know not to litter, but they don't know that throwing a cigarette butt or a wad of gum out the window is litter. So, the idea for this campaign was to highlight the 7 most common types of litter. We created t-shirts that each represented a type of litter and we photographed teens in those shirts. We created a website where teens could post their own testimonials and we even turned the photography into a tv spot. Visit www.whatislitter.com to see the teen testimonials and our full campaign.
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What Are You Reading? Sheepishly, I admit that I have not read a book on paper in weeks because I am so enjoying the terrible convenience of my iPad with gorgeous case by TechCandy. Convenient, on the one hand, because I can read in the dark and download books immediately. Terrible, on the other, because shopping iTunes or the Kindle store is leading to lots of impulse purchases each time I finish a novel in a series, or get a suggestion from a friend. But don't let that stop you from sending me recommendations. In the current rotation: 1. Unfamiliar Fishes by Sarah Vowell, non-fiction about missionaries to Hawaii, seriously funny, seriously 2. The Murder in the Museum of Man by Alfred Alcorn, a mystery novel with fantastic new vocabulary words: coprolites, pongicidal 3.The New How by Nilofer Merchant, business reading recommended by the Harvard Business Review, the magazine that I can't believe I ever lived without |
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Landology Website
Landology is an investment firm focused exclusively on real estate opportunities. Their firm is comprised of experienced real estate developers, operators, investment bankers, and marketing experts with more than 75 years and more than $300 million in total real estate experience spanning all facets of the industry—commercial and residential. They selected The Modern Brand Co. to create their new online identity because of our unique process. Because we focus so intently on the user and the target audience, we build websites that work. Great design is always a goal, but we believe true usability and functionality must be considered. After a good deal of research into Landology's target audience, we discovered that they are extremely busy and make decisions very quickly. We knew we didn't have much time to hook them. So, we wrote the copy for the site in very small, "bite-sized" pieces. Each individual section of the site can be read in about 30 seconds. We worked with Richard Thomas of Red Iron New Media on the design and programming of this site.
Check out the full site and see if you can read it in 30 seconds. |
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Contact Us The Modern Brand Co. 1305 Second Avenue North, Suite 103 Birmingham, AL 35203 205-705-3777
Email Us. We love to hear from our adoring fans.
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