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https://images.squarespace-cdn.com/content/v1/5d4af83e763a7a00015a350a/1565879997860-5NVX1HM1LB9UIW5SI489/mont_display_ads.png University of Montevallo The campaign https://images.squarespace-cdn.com/content/v1/5d4af83e763a7a00015a350a/1565880071839-7VGLQ10TLM36XLWIDRZ3/image-asset.gif University of Montevallo https://images.squarespace-cdn.com/content/v1/5d4af83e763a7a00015a350a/1565880043680-MLPVXQGILD8VTSLCNN5N/mont_overall_stats.png University of Montevallo - Measuring Outcomes Beginning with a broad awareness message that eventually narrowed to promote specific UM attributes and values, our holistic campaign flowed across multiple marketing channels, including YouTube, Hulu, Spotify, Google Ads, and Snapchat. Our best-performing tactics were behavioral targeting and retargeting, which combined, generated 63% of campaign conversions. Overall, we demonstrated the ability to create engaging experiences that influenced students and parents enough that applications for fall of 2019 actually DOUBLED. 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