Birmingham native Bradford Kachelhofer is the regular geek and the female principal of The Modern Brand Company. She can usually be found correcting someone’s grammar or generally being a smarty pants. Brad graduated from Randolph-Macon Woman’s College in Lynchburg, Virginia, with a degree in Creative Writing. She worked at Southern Progress Corporation for more than a decade writing, editing, styling, and producing stories and television segments for Southern Living magazine and a large variety of Special Interest Publications and Custom Publications. She then worked at Big Communications for three years as Production Manager, winning Birmingham Ad Fed’s Production Manager of the Year in 2007.

Brad specializes in copy writing, project coordination, budgeting, and strategic planning. When she’s not doing whatever Shawn and Michael aren’t doing, you can find her watching British murder mysteries with her dog Dr. Buddy Love and knitting up something fancy.

Likes:
Making lists
Food, making it and eating it
Pre-dawn walks with Buddy
Fresh flowers
Busy work
NPR
Office supplies
Yarn shopping
Lazy weekends
Burn Gorman

Dislikes:
Run-on sentences
Cheap paper
Air fresheners
Carpal tunnel syndrome
Reality TV
Ann Coulter

Shawn is the art geek who brings creative concepts to life for The Modern Brand Co. Originally from Columbus, Ohio, he has almost a dozen years of experience in the graphic design world and is passionate about his craft. Shawn has spent many hours in continuing education classes and seminars so that he can continue to provide the latest, design tools and skills to The Modern Brand Co. Shawn earned his degree in graphic design from Samford University. He has worked at notable agencies in the Birmingham area including Elements and Big Communications. Most recently, Shawn served as the Senior Art Director at Big Communications. While there, his work was recognized with several ADDY awards.

Shawn has experience in almost every medium of graphic design, but retains a special place in his heart for logo design. He has worked with numerous clients large and small such as ESPN, McWane Science Center, The Birmingham Airport Authority, Colonial Brookwood Village, and Sidewalk Film Festival.

When he is not creating commercial art, Shawn tries to stay involved in the Birmingham community through volunteering time on various boards and festivals. Shawn also likes to express himself on stage in the local theatre.

Likes:
The Ohio State University Buckeyes
Pets: Frankie & Kier
Fall
Traveling
Mom's cooking (and Brad's)
Movies
Softball
My backyard
Scrabble
Canasta
O'Carrs cheesecake
Photography
Beating Michael at ping pong

Dislikes:
Snow
Fish
Smoky Air
Christmas decorations before Halloween
Coffee
Feta cheese
Littering
Losing
The word “hoss”

Originally from Memphis, TN, Michael is the business school geek of The Modern Brand Co. He can usually be found reading his Business Journal and contemplating things like “ideal brand positioning” and “maximum return on investment”. After earning a degree in Business Administration from Samford University, Michael worked in the marketing department at the Bruno Event Team for three years and served as the Director of Client Services for Big Communications for four years. In 2006, Michael was named the Account Executive of the Year by the Birmingham Advertising Federation.

Michael specializes in marketing strategy, annual planning, brand building, and sponsorship negotiations.

When he is not building brands, you will probably find Michael shopping for the latest fashions, on the golf course, or working hard in the gym.

Likes:
Brand Strategy
Macaroni and Cheese
Ping Pong
Long Runs
A purely struck 7 iron
Mark Nason Motorcycle Boots
Watches
Classic Rock

Dislikes:
Inconsistencies
Insincerity
Busy work
Double bogeys
Laziness
Onions